The Minister of Tourism and Sports continues to show that she has no idea what she is doing especially when it comes to marketing to foreigners
In an article about Thai Tourism, it claims that the Minister of Tourism and Sports is going to “lure” foreign tourists to Thailand but doesn’t really say how.
I guess that this is just another fluff article from the Minister of Tourism and Sports trying to give the impression that Thai Tourism is back to normal, foreigners are flocking to the Kingdom, and record numbers will be announced despite the Bangkok bombing at the Erawan Shrine, human slaves in Thailand’s fishing industry, and that Thailand is ruled by a dictator.
I know you are anxious to know how the Minister of Tourism and Sports is going to entice foreigners to Thailand, but this article doesn’t really go into detail as is par for the course – can’t give away details because then it is easter to see fault.
BANGKOK, 1 October 2015 – The Ministry of Tourism and Sports has voiced its readiness to lure tourists back to the country with loads of tourism plans.
I guess the Minister of Tourism and Sports wasn’t ready the past nine months.
According to Tourism and Sports Minister Kobkarn Wattanavrangkul, the number of foreign tourists has rebounded in line with the high season. Most hotels are enjoying a rise in bookings as the situation in Bangkok has returned to normal. The number of foreign visitors from January until now has been recorded at 21.9 million, generating one trillion baht in revenue. Chinese, Malaysian and Japanese vacationers are the major groups of foreign visitors.
First off, the numbers of foreign tourist arrivals has not rebounded. The numbers reported are pure fiction. High season has just begun and I seriously doubt if anyone checked forward booking country-wide. Lastly, it is impossible for the Minister of Tourism and Sports to know how much any tourist spends.
Due to these positive signs, the Ministry of Tourism and Sports is preparing to launch new campaigns to create new groups of vacationers especially female travelers. New projects are being designed and built at 150 major gas stations across the country to encourage tourist spending which could bring 700 billion baht to locals. A marathon event will be held to promote tourism in world heritage sites in Sukhothai, Ayutthaya and Khao Yai National Park.
These “make-believe” positive signs. What new campaigns for females? The Minister of Tourism and Sports and the Tourism Authority of Thailand already tried targeting Hong Kong office girls and failed. And, I wonder what the new projects at the gas stations will be. Hmmmm. Clean toilets, discount coffee at Amazon coffee shops, Pad Thai with your petrol? Marathon event? Promoting Sukhothai, Ayutthaya and Khao Yai National Park is primarily geared towards locals – again.
As for the special tennis match tomorrow at Indoor Stadium Hua Mak, world-class players Rafael Nadal and Novak Djokovic will be later taken on a special tour to visit a One Tambon One Product fair at The EmQuartier shopping mall, to help publicize local handicrafts, farm produce and other community goods.
So, the Minister of Tourism and Sports will escort two tennis players to a shopping mall to look at indigenous products. I can see the photo op now with Nadal in a rice farmer’s hat and Djokvic eating some kind of insect. Why not take them outside the city limits to a real OTOP shop? Guess that is asking too much.
Just more fluff from the Minister of Tourism and Sports that means nothing to anyone.
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