Minister Of Tourism And Sports To Promote Thailand At Cannes Film Festival
Posted by on Feb 17, 2015 in TAT, Thailand

I almost spit out my water when I read the National News Bureau of Thailand story that claimed the Ministry of Culture and the Minister of Tourism and Sports got together and hired someone to make a film and enter it in the Cannes Film Festival.

The short, very short, 7-minute short commercial film is called “Love En Route” after a hashtag on a Thai female’s Instagram account that attracts a white guy from America and the Minister of Tourism and Sports and the Minister of Culture both expect the critics at Cannes to accept this film for the Cannes Film Festival 13-24 May 2015.

Minister of Tourism and Sports Love En Route

Minister of Tourism and Sports Love En Route

Hopefully, this is more realistic than the cheesy “I hate Thailand” video paid for by the Tourism Authority of Thailand. But, I don’t think the Minister of Tourism and Sports and the Minister of Culture understand what the Cannes Film Festival is.  For sure it is not a place for tourism commercials.

Yes, there is a short film section:

Since its creation in 2010, the new section entitled Cannes Short Film has grouped the Short Film Competition and the Short Film Corner in a complementary dynamic that aims to offer an overall view on the worldwide production of shorts.

These are supposed to be real films with real actors with a real plot. Not some typical Thai Tourism video showing temples, markets, and elephants.

The Minister of Tourism and Sports will be lucky if the Cannes Film committee accepts this commercial, but if not, I see you have a plan:

Professor Apinan said the decision to produce sequel films is now underway. The film will also be shown on planes, at schools and hospitals in France.

Keep in mind that even though the article headline is “Cannes Film Festival to feature a Thai film to promote tourism” nowhere in the article does it say whether the film has actually been accepted at Cannes. I doubt it.

Watch and judge for yourself:

So, Thailand’s Minister of Tourism and Sports continues to show her incompetence globally.

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