The Tourism Authority of Thailand has announced their marketing strategy for 2016 and it is completely geared towards domestic tourism.
And, surprise, surprise, two out of three Tourism Authority of Thailand campaigns are just re-hashed campaigns from previous years.
This is what you get when you have an unqualified Minister of Tourism and Sports along with an unqualified Governor of the Tourism Authority of Thailand.
If the Tourism Authority of Thailand can’t come up with innovative tourism ideas, they should all be fired. I mean only three campaigns, all domestic, and two are the same old shit.
BANGKOK, 22 October 2015 (NNT) – The Tourism Authority of Thailand (TAT) has organized the launch of its new projects to stimulate Thai tourism next year, with a focus on weekday travels.
The people with money cannot travel during the week since they are working. I went to Laem Mae Phim for three weeks in September. From Monday until Thursday the beach was a ghost town.
At Central World Shopping Complex, TAT Governor Yuthasak Supasorn presided over a ceremony to introduce to the public three new tourism campaigns to be implemented within 2016. All three are said to have been designed to go hand in hand with the existing “Weekday Special” campaign, which is intended to encourage Thai people to travel within the country on weekdays, rather than weekends.
Where are the weekday specials? You know – the discounts at hotels and parks? Oh, nowhere to be found since the Tourism Authority of Thailand didn’t coordinate with anyone. Here is the same Tourism Authority of Thailand campaign from 2012.
The first of the three new projects is an extension of the “Must-Visit Cities” campaign, called “Must-Visit Cities…Plus”. It features 12 more destinations which are not to be missed, including Lamphun, Phitsanulok and Suphan Buri provinces.
The second project is called “Khao Lao Wa…”, literally translated as “They Say…”, targeting to lure tourists to 24 destinations in 24 provinces through the use of folklore and traditional stories as a selling point.
Same as 12 hidden gems just double.
As for the last project entitled “Outdoor Fest”, the main objective is to promote outdoor activities available across Thailand, such as cycling, diving, mountain climbing and hiking.
This will be 99% cycling following Bike for Mom and Bike for Dad. The remainder will be going to Chiang Mai to take a selfie when the ground at Doi Inthanon is frosty.
The Tourism Authority of Thailand fails again not targeting ASEAN and the rest of the world.
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